The Next Level in Gaming Licensing | Lauren Fields Conlon, Loaded
December 16, 2020
From Ninja to Shroud, the gaming industry’s top content creators are reaching new levels through licensing. On The Brand Licensing Podcast, we’re taking a…
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IMC Licensing’s 2020 Year in Review
December 14, 2020
It’s easy to focus on all the craziness when looking back on 2020, but here at IMC, we honed-in on…
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The Future of Sports Licensing | Terése Whitehead, NFL Players Association
November 18, 2020
Get ready for today’s guest on The Brand Licensing Podcast, Terése Whitehead! While Terése is currently keeping score at the…
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Debunking CPG Licensing Myths
November 16, 2020
Debunking licensing myths is a familiar topic of conversation for the IMC team. From prospective client pitches to onboarding a…
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Is Your Brand Ready for Licensing?
October 7, 2020
Licensing a brand can be a highly strategic tool for brand owners, so it’s no wonder many look to the…
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Why Do I Need a Licensing Agency?
September 21, 2020
Using a licensing agency versus building a licensing program in-house is similar to a house project – you can take the DIY approach…
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IMC Licensing Named Top 25 Global Licensing Agent
September 10, 2020
IMC Licensing is thrilled to be recognized by License Global as a Top 25 Global Licensing Agent. On this year’s…
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A Fresh Perspective on Licensing | Lauren DeLapa, IMC Licensing
September 9, 2020
On the latest installment of The Brand Licensing Podcast, we’re sitting down with Lauren DeLapa from IMC Licensing. As an Associate Account Manager,…
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IMC’s Proven Deal Process
August 19, 2020
Wading into the licensing pool can be pretty intimidating. On one hand, you think you should understand every aspect, but on…
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Pet Licensing in the Pandemic | Steven Shweky, Fetch for Pets
August 10, 2020
On the latest episode of The Brand Licensing Podcast, we’re sitting down with Steven Shweky, President of Fetch for Pets,…