Case studies

behind the brands

A behind-the-scenes look at some of our favorite partnerships.

  • Tidy Cats Litter

    Licensing is a business that, if done right, pays out for the long-term. Case in point: About 10 years ago, we were working with a leading fragrance franchisee, helping them extend their popular fragrances into new product categories. At the…

  • Sweet Baby Ray’s

    In 2007, we were working with Walmart on a beef jerky deal that would involve a barbecue brand, and Walmart requested that we bring in Sweet Baby Ray’s. At the time, Sweet Baby Ray’s just sold barbecue sauce, but we…

Don’t Just Take It From Us.

IMC has been an amazing partner to CTI in helping us maneuver through the many nuances of being a licensee of a highly coveted nationally recognized Brand. From new product development and subsequent mass retailer product launches, through ongoing sales and marketing efforts, IMC is prompt and decisive with communications, recommendations, and protocol compliance. Fair in their evaluations, criticisms, and praise and a leader in professionalism. IMC is a particularly skilled liaison between manufacturers and major brand partnerships. Working with them over the past six years has been a truly wonderful experience.

Jana Schwan

Vice President, Cti Industries

  • Pic

    At IMC, we connect people and opportunities. Sometimes that means connecting brands with brands, but it can also mean (as in this account) partnering a brand with a product. We approached PIC Corporation, a pest control consumer goods company, because…

  • TABASCO

    When we start working with a brand, we ask them to tell us everything they know about their business and their consumer base. Then we do a deep dive into market research to understand who they’re selling to, who’s buying,…

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