services

Let’s make something bigger.
together.

Licensing is a relationship not merely between brands, but among people. At IMC, we build and nurture both of those relationships while delivering top-notch customer care that treats — and protects — your brand as if it were our own.

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How Licensing Works

A brand licensing partnership includes a Licensor and a Licensee. The Licensor is the owner of the IP (or Property), and they allow the Licensee to use their IP/Property in exchange for a fee or royalty. The Licensee develops a new product utilizing the Licensor’s IP/Property, generating sales and creating greater demand and visibility for the brand.

IMC brings these partners together to create something bigger and better.

Services

Strategy development

Our relentless desire to wade into the weeds and discover insights escapes less-disciplined companies. That commitment to developing thoughtful strategy will contribute more to your success than anything else.

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Licensee Prospecting & Qualification

IMC knows how to bring different brands together. Having worked in a multitude of categories — from chocolate cereal to slot machines to kitty litter to eggnog and beef jerky — we like to think there’s no remarkably smart match we can’t make for your brand.

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Program Management & optimization

You’ll notice right away how robustly we manage a licensing program. Once we have connected you with the perfect licensee, you remain our focus. We’re in it for the long haul, and with conviction.

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we love
to listen.

Are you interested in licensing your brand? Looking for a brand to license? Do you have a quick question and want to schedule a 15-minute introductory call?

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