What is a traveling enthusiast obsessed with recycling who never met a hiking trail or a ski slope in the Rockies that she didn’t like doing in brand licensing? Meet IMC’s president, Emily Wickerham Randles. For over 14 years (if anyone’s counting), licensing has been Emily’s love language. She’s created lucrative long-term relationships for LifeSavers, Sweet Baby Ray’s, TABASCO, and her personal favorite, Ziploc large storage bins (“I love these things!”), all while tying the knot and building her family in Colorado. Emily’s got all the accolades you’d expect from someone in her position, including an MBA, but what makes her even more proud than eight figures in royalty revenue for IMC’s client roster is her ability to make a difference through meaningful products. Under her leadership, licensing brand babies have done everything from saving someone’s carpeting to saving their marriage (true story!). Emily doesn’t just riff on prime shelf positioning or nerd out on scorching new sales strategies, she can also chat about the latest episode of “The Daily,” pour you a pint of her favorite IPA, and steer the water-cooler scuttlebutt toward the latest business book she’s read. (Which she does — frequently.) Whether she’s at the helm of her paddleboard or the IMC board room, you’ll love Emily as she captains your brand in the right direction.
Why Do I Need a Licensing Agency?
Using a licensing agency versus building a licensing program in-house is similar to a house project – you can take the DIY approach…
September 21, 2020